#elmerswhatif
As 2019 started, Elmer’s found themselves in the middle of a huge slime craze years in the making - with no real stake in the game. So we went off to build a comprehensive, 360 campaign - 100+ unique unboxing experiences for our influencer partners, online video, branded experiences at slime conventions, plus other smaller programs filling out our 4 month timeline. The campaign idea was direct - the brand would inspire all those slime fans out there to push their slime making curiosity, by asking ‘What If?!’. The campaign turned out to be the biggest slime party of 2019.
OLV
SLIME CONVENTIONS
