Ring Pop partnered with teen rock band R5 to help celebrate kids who boldly show off who they are by rocking their Ring Pop.
The "Rock That Rock" campaign kicked off as a social promotion where kids could win a chance to be featured in the official "Rock That Rock" music video by posting their pics rocking their Ring Pops. It extended throughout the year with digital extensions and multiple TV spots teasing the music video, culminating with a live brand experience in the form of a music video premiere party where R5 fans got an exclusive meet and greet with the band and also saw themselves on the big screen as the music video played for the first time.
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