"who will do a cool back flip off the ropes of terror? the juicadors and they will inspire you to punch your juicy drop challenge square in the forehead. uno mas!" - SEÑOR SOUR
Señor Sour, the ultimate champion against SOUR, is introduced in this campaign for Juicy Drop Pop. Señor Sour's crusade to help every kid find his inner Juicador kicked off with the commercials, and also includes social videos, tweets, memes and more online to help every Juicador conquer the sour. A partnership with WWE rounded out the introduction of the character with an appearance at a live Extreme Rules showdown, and a 'Juicador Training' event featuring WWE superstar Santino Marella, benefiting Champions Against Bullying.
TVC's
social videos
DIGITAL
WWE PARTNERSHIP
