"At Fleisher’s, we’re not afraid to show you everything. We put our meat on display because we’re proud of it. We’re the exhibitionist of butcher shops. WHAT MEAT AISLES CENSOR, WE REVEAL. MEAT IS BETTER WHEN IT'S EXPOSED. lust for better meat."
Inspired by the impeccable skill and craft of the butchers at Fleisher's and the quality level of the product that they sell, we created an experiential campaign that teased the opening of their new Brooklyn store with a big dose of burlesque bump and grind.
Tongue-in-cheek print ads catch the eye, and tease the new store.
STORE FRONT PEEP SHOW
At the store location passersby encountered a peephole revealing a peepshow film, all about the Fleisher's philosophy of better meat - all through the filter of burlesque. Even their pups could take a peek with their own peephole. the peepshow videos are featured below.
mobile peep show
To take the Fleisher’s message out of the store and into Park Slope, we placed stickers all over Brooklyn that prompted passersby to download the Fleisher’s app in order to see their own Fleisher's peepshow, and get introduced to their new neighbor.
APP
The free iPhone app extended the campaign with mobile, social, and loyalty features. At its heart is a tongue-in-cheek game called “Bump ‘n Grind” that uses bump technology to distribute coupons based on social interactions.
